Resources — Business Club
Business Club · Resources

What we know.
Made accessible.

Free frameworks built from decades of direct experience in services and business development — plus a live tool for hospitality hosts to see, in real numbers, what platform commissions are costing them.

For Founders & Consultants

Build the pipeline before you build the pitch.

Two frameworks for service-based founders and consultants who need a repeatable way to attract clients — without relying on referrals running out or ad spend running up.

Free Framework · English

Silent Lead System Framework

How to generate qualified leads without relying on volume or reach. Position clearly, surface in the right places, and let your credibility do the work.

Free download — sent immediately

No sharing. Unsubscribe any time.

What's inside

  • +The full positioning framework — how to be found by the right people
  • +The silent lead architecture — surfaces that work without your presence
  • +Implementation guide — what to do in the first 7 days
  • +Real examples from lusophone and international markets
Free Guide · English

Founder Stack

How to build the sales foundations that make clients come to you. Built for early-stage founders who need clients but don't yet have a repeatable system to attract them.

Free download — sent immediately

No sharing. Unsubscribe any time.

What's inside

  • +The sales foundation framework — what needs to be in place before you scale
  • +Positioning tools — how to communicate so the right client acts
  • +Lead acquisition principles — what works at early stage and why
  • +7-day implementation checklist — where to start this week
Para Prestadores de Serviços

Clientes que chegam por iniciativa própria.

Um guia direto, construído no mercado lusófono, para profissionais de serviços que querem parar de depender de indicações e começar a ser procurados.

Guia Gratuito · Português

Guia Prático de Captação de Clientes

Para profissionais de serviços que querem clientes a chegar por iniciativa própria — e não apenas quando tu ligas.

Gratuito — enviado imediatamente

Os teus dados não são partilhados. Cancela quando quiseres.

O que inclui

  • +Modelo de captação em PDF — estrutura testada no mercado lusófono
  • +Estrutura de proposta de valor com exemplos concretos
  • +Três casos reais de coaches, consultores e gestores
  • +Checklist de implementação em 7 dias
For Hospitality & Property Hosts

See what Airbnb and Booking.com are really costing you.

Every booking that goes through a platform pays a commission twice — once to the platform, once again in the VAT charged on that commission. You'll pay it again next year, and the year after. A booking page of your own is the one alternative you only pay for once.

Live Tool · Updates instantly

Commission Leak Calculator

Choose your market, your platform, and your numbers. See exactly what you're paying in commission and VAT each year — and what a direct booking page would put back in your pocket.

Commission fees are typically subject to VAT, often self-assessed by the host under reverse charge — a cost most hosts never separate out.
We're expanding market coverage — this helps us build your market next.
Roughly bookings × average length of stay. Not sure? A well-run single unit is often 150–260 nights/year.
Editable — Airbnb host fee is typically ~3%, Booking.com commission typically 15–18%. Adjust to your actual rate.
What a card processor (e.g. Stripe) charges on your own booking page — far below platform commission.
You lose to platform commission / year
€0
Estimated VAT on that commission / year
€0
Often reverse-charged and self-assessed — easy to miss, still a real cost.
What your guest overpays vs. booking direct
€0
Airbnb's guest service fee (~14%) disappears entirely on a direct booking — a real discount you can offer.
What you'd recover with your own booking page
€0
Over 5 years, at this rate

You will have paid platforms €0 in commission alone — enough to have built, run, and refined your own direct booking infrastructure many times over.

The commission never stops. A booking page you own does. We build it once — it's yours, on your domain, saving you this every year for as long as you use it. Twenty minutes tells you what it would take.

Get your own booking page →
Who made these

Business Club

These resources were not built as a product. They are what we have always given to our members — now made available beyond the network.

Business Club is a network of entrepreneurs and investors with decades of hands-on experience in services, consulting and business development. Not an agency, not an academy.

The lusophone market has its own dynamics, its own pace, its own language — both literally and commercially. What works in the US or UK does not always translate. These resources were built here, for this context.

What we share is what we would say to a partner who is starting. Directly. Without theory. Without pretending the path is simpler than it is.

Ready to go further than a free resource?

We work with a small number of founders at a time. Twenty minutes is enough to know if it's a fit.